HTML5 is a term that you hear bandied about a lot lately but what is it, and why should you care? In short, customers expect to be able to experience advanced digital content such as video, audio, interactive multimedia, 3D, etc., regardless of the device they are using: mobile phone, tablet, desktop, or smart tv. HTML5 is the technology standard, supported for the first time by all major modern browsers, which means that users/customers can view and interact with content and the experience is consistent on all platforms.
What is HTML5?
Although it is a preferred standard by developers today, HTML5 is not new. It began in 2006 via cooperation between the World Wide Web Consortium (W3C) and the Web Hypertext Application Technology Working Group (WHATWG).
They established some goals for HTML5 such as:
- The need for external plugins (like Flash) should be reduced
- Error handling should be easier than in previous versions
- Scripting has to be replaced by more markup
- HTML5 should be device-independent
- The development process should be visible to the public
This collaboration gave rise to a technology standard that is preferred by web and application developers world wide. Here is what makes HTML5 so cool:
1) Development time is faster and less expensive
HTML5 is an evolutionary technology which gives developers the power to focus on designing applications and websites designed for the the latest browsers. This is revolutionary stuff because, developers can dig in and focus on developing the applications’ function and esthetics and not worry about the platform. By leveraging new tools development time is shortened and more cost-effective.
2) It’s the new standard
Developers want to use HTML5 to take advantage of the new features and flexibility. As a result of the modern browser support for HTML5 and the developer popularity, HTML5 has become the new standard in web development. Not only do developers support it, but it also has industry support from Internet browsers, and mobile vendors who look to deliver content/products to the mobile viewing device.
3) HTML5 unleashes new possibilities
4) HTML5 lets brands communicate more effectively with customers
Let’s face it. Customers today expect to be able to use any device and have a good experience. As a brand, there is limited opportunity to make an impression. Anytime your customer has to figure out how to get your content, you’ve missed a chance to create a positive impression, get a like/share, or make a sale.
HTML5 helps companies get their content in the hands of all customers and that is why HTML5 is changing the web.